About Us

Since 1992, Visit Yuma’s mission has been to promote Yuma as a destination city through sharing and celebrating the rich heritage, local events, and the history of Yuma, Arizona with its visitors and Yumans (Yuma natives).

Visit Yuma is a nonprofit corporation that is tax-exempt under section 501(c)(6) of the federal tax code. Growing each year, Visit Yuma has more than 400 members and 10 year-round employees, and is governed by a volunteer board of directors.

Visit Yuma activities are supported in part by a two percent hospitality tax collected by hotels, restaurants and bars. This collection helps Visit Yuma facilitate unique, local events that attract both visitors and Yuma natives.

Visit Yuma markets the Yuma area within the travel and tourism industry, as well as the local drive market. Visit Yuma annually distributes more than 40,000 copies of its visitor magazine, which contains a calendar of things to do in Yuma, where to shop in Yuma, and much more. This guide can also be downloaded or browsed here.

Visit Yuma uses the egret in its logo because these majestic birds have made their home along the Colorado River in Yuma. Take a trip to see these birds yourself and float down the Colorado River, then take a short drive over to downtown Yuma for a local bite to eat, and finish off strolling the historic downtown Yuma Main street – you will experience firsthand why Yuma is an authentic and fun destination.

Check out Fast Facts about Visit Yuma here.