Since 1990, Visit Yuma has been the official destination marketing organization for Yuma County, dedicated to promoting the region as a vibrant place to visit, live, and do business.
As a nonprofit 501(c)(6) organization supported by a 2% hospitality tax, Visit Yuma is powered by a team of seven year-round employees, a volunteer board of directors, and a strong network of 240 members. Through strategic marketing, partnerships with local businesses, and visitor services, the organization showcases Yuma’s unique blend of outdoor adventure, rich history, and welcoming desert spirit—from the scenic Colorado River and expansive desert landscapes to year-round events and a thriving local culture—supporting both exceptional visitor experiences and the economic vitality of the region.
