The Visit Yuma marketing team has expanded, and there's a new monthly communication dedicated to news for, about, and from our members. Send your items to communications@VisitYuma.com by June 25th to be considered for the July E-News.
HOT NEWS 
 
"I'm sorry, we don't offer that."  ...The words we never want to have to utter, when someone comes in to our businesses... How is your UX? That's the new buzzword for User Experience. You've done all the work of getting awareness of your business out there, of helping your customer make the decision to choose your business for their needs, and helping them find your location. But then...
Website/online professionals advise to craft your website content to more accurately describe your products and services, if you get many calls where customers go away frustrated that you don't have what they need. Likewise, you can attract more customers who might not realize you can help them, if your online marketing is more fully descriptive. This is for two reasons: first and foremost, so you have fewer of those "I'm sorry, we don't ____" conversations and secondly, and perhaps more importantly, for online search results.
When visitors are in their cars or walking around and ask their mobile phone, "Where can I get an oil change nearby?" or "Where can I get a prickly pear margarita?" we want your VisitYuma.com members listings to jump up in the search results, to guide them in your door! 
 
Three weeks to go!

Buy your tickets now for the 2019 Annual Meeting, for all members and friends of Visit Yuma
  • 7:00-9:00 a.m. June 19th 
  • The Palms RV Resort
  • $30 per ticket, with a fine breakfast buffet by Executive Chef Alex Trujillo
  • Sponsor a table of eight for $300
  • Get tickets here
ANNUAL MEETING KEYNOTE SPEAKER
 
Around the world in...Yuma? 
Expedia's logo is a globe with an airplane circling it. One way to learn about the world is through travel, but another way is to ask Expedia to share information about their customers, their lodging and travel partners, and the destinations they serve. The data Expedia gathers is vast and deep, and our members have a unique opportunity to learn more about our own destination by looking at customer patterns and choices, through Expedia's lens. This year's Annual Meeting for members features keynote speaker James Wollner, joining us from Expedia's Denver office.  



ANNUAL MEETING  E.G.R.E.T.  AWARD

This year Visit Yuma is honoring... 
Drum roll please... A year ago, Visit Yuma focused its attention on Yuma agriculture. Showcasing Yuma agriculture with local farm partners; hosting events featuring farm families, local crops, gourmet cuisine using local foods; and putting extra effort into garnering additional media and online promotion of these events are just a part of how Visit Yuma wanted to give back to the Yuma area agriculture community. Other aspects included taking part in the annual dove hunt cleanup, developing new alliances with higher education like the AWC Land Lab, and taking the new Visit Yuma Cropping Up veggie cart on the road. 

One of the programs that had the biggest impact was the Field to Feast Tours, which hosted 584 tour-goers on 15 tours throughout the winter season. Local farmers greeted each tour and told them about the crops, food safety and technology, among other topics. For their dedication to helping Visit Yuma promote agriculture and agritourism in our region, Visit Yuma is presenting this year's E.G.R.E.T. award to the farmers of the Field to Feast Tours!

Each year we give an E.G.R.E.T. award at the Annual Meeting. Its name stands for Expression of Gratitude in Recognition of Efforts for Tourism. You won't want to miss our special salute to farming and the families that make Yuma agriculture great. 

Board of Directors elections

Four seats are open for the Visit Yuma Board of Directors elections. The slate of candidates running for those four seats are:
  • Dave Carvell (incumbent), Ahern Rentals, Branch/Sales Manager
  • Reetika Dhawan, Arizona Western College, Dean of Career and Technology
  • Louie Hirth, Liberty Motorsports, Owner/Operator
  • Deidre Meerchaum (incumbent), Gowan Company, Facilities Manager
  • Nate Shug, Westmoor Electric, President
Voting opens on June 4th and ends at the close of business on June 11th. Click the VOTE button to cast your ballot. 

Two new board members were recently appointed to fill vacant seats. They are Gladys Brown of Yuma International Airportand Jeff Andrews of Westerner ProductsThank you for coming on-board to serve Visit Yuma's membership!
 
"Yuma Talks" are underway! This new program is like a TED Talk, featuring a local business member, who shares information about an aspect of what they do that can be useful to the general public. To start us off, our first Yuma Talks video features Russell McCloud at Accurate Automotive Attention. He details several ways we can all get our vehicles ready for high summer temperatures.
 
 
  • Outstanding in his field: John Boelts of Desert Premium Farms received the award for the Science Communicator of the Year at the University of Arizona College of Agriculture and Life Sciences 2019 Annual Spring Awards Dinner. Photo by Paul Brierley.
  • Excellent news: The National Association of Realtors gave Angie Kranz with Gila Mountain Realty a Commitment to Excellence endorsement for her dedication to practicing high professional business standards.
  • It's an honor: Victor Smith of JV Smith Companies received an honorary doctorate from the College of Agriculture and Life Sciences at the University of Arizona.
  • Their cute stuff is flying off the shelves: Yuma International Airport merchandise is now available atYumanInterest.com. The collection is available here.
  • Super-hot: Hilton Garden Inn's Pivot Point Convention Center is celebrating summer with 10% off quinceanera and wedding packages, as well as a complimentary cheese and cracker platter or a garden platter. Contact Rosie Ramirez at (928)783-1500 ext 186 to book your special event.
  • New, new, new: Holiday Inn Yuma will have a Grand Re-Opening and ribbon cutting in October, to show off its all-new rooms, lobby, and upgraded restaurant. Watch this newsletter for more information.
  • Check out Best Western Plus Yuma Foothills Inn and Suites diverse and newly renovated rooms at the Grand Re-opening and Ribbon Cutting on June 19, 4:30 p.m. - 6:30 p.m. Contact Sabra Wright for more info at 928.345.1777. 
  • Up your brow game: Nohemi's Threading Studio is now located at 316 S. Main Street.
  • Top that! Radisson Hotels recently named Fred Mendoza as their General Manager of the Year.

We hope congratulations are in order

Visit Yuma is tooting the horn for several of our members. In the coming weeks, we hope to have good news to share about awards where we have submitted Yuma events, member businesses, and individuals for honors in many categories. Recently we have sent in nominations to Sunset Magazine and the American Bus Association for coverage in their monthly magazines, and to the Arizona Governor's Conference on Tourism.

Show me the Money!

Last week, MONEY magazine selected Yuma as the "Best Place in the West Coast to spend Memorial Day weekend"! Yuma was chosen for its sunny and clear skies plus awesome great deals! See the article here.

The article touts, "It might not be your typical west coast beach party, but with 313 clear days in the year, this Arizona city had more blue-skied days in a year than any of the hundreds of cities in our Best in Travel universe — about 20 days more than Las Cruces, which had the best weather among our Best in Travel winners. In addition to the stellar weather, Yuma has a number of parks for fishing and picnicking, as well as the opportunity to spend a day floating down the Colorado River."

Yuma Named Most Patriotic City in Arizona

Days before Memorial Day, insurance website Insurify named Yuma as the "Most Patriotic City in Arizona".  According to Yuma Sun's interview with Kacie Saxer-Taulbee, spokesperson of Insurify, Insurify's research of its 1.6 million-user database found that 11% of the city of Yuma's population are current or former service members from one of the branches of the military. 

Visitor Guide Ad deadline

Get your space reservation in by June 14th to make sure you've got a spot in the next printed Visitors Guide. Call (928) 367-0100 to make your ad reservation for this year's guide. 

Do you know It's Happening?

It's Happening is Visit Yuma's weekly calendar of events, sent to email subscribers. It has been previously sent out on Thursdays, but beginning this week it will be sent every Wednesday, to help our email subscribers see what's going on and plan their weekends a little earlier. You can subscribe here and if you'd like to submit your event to the calendar, email terri@visityuma.com.

Travel Matters to Yuma

Deputy Mayor Gary Knight read a proclamation at the May 8th Yuma City Council meeting, describing how travel and tourism are important to the City of Yuma. Touching on health and well-being, job creation, and economic impact, the Deputy Major declared May 12-18 as Travel Matters Week in Yuma. City Council member and Visit Yuma staff member Leslie McClendon assisted with the presentation.

Visit Yuma's coverage of Travel Matters week provided fresh posts and videos each day of that week. You can see them on ourFacebook page.

All over the country

Visit Yuma's Group Sales Manager, Leslie McClendon, has been on the move for members. She's been to three shows in May, promoting Yuma, our city facilities, and all that Visit Yuma members offer for group travel. 
  • Spotlight on the Southwest in El Paso, Texas, for niche tour operators and travel agencies that focus on group travel. She had three days of individual appointments, building unique itineraries for groups coming to Yuma on 3-5 day tours.
  • Knoxville, Tenn., hosted the National Association of Sports Commissioners Symposium, which covered all aspects of group travel around sports tourism. She met one-on-one with all types of sports, from inflatable obstacle courses to 5ks to softball, soccer...the whole A-Z of sports. 
  • Scottsdale hosted a one-day event to meet with tour operators from the UK and Ireland. The operators were not familiar with Yuma and it gave Leslie a chance to showcase Yuma as a great destination for international travelers. The operators' companies ranged from working with individual travelers to motor coach groups. Yuma is a brand new market for most of them.
Next up: In mid-July, Leslie will be at the Arizona Governor's Conference on Tourism where Arizona Destination Marketing Organizations (DMOs) share who does what to promote Arizona, and to learn from one another. Visit Yuma teams up to do sales missions together with other DMOs in our area to co-promote the Southwest. In the past, she's gone to Canada with DMOs from Tucson, Lake Havasu and Sedona to share costs and highlight each of our destinations, for increased impact and awareness of our region.

All over the internet

HOT:  Visit Yuma is looking into adding a kiosk with a monitor at the Yuma Visitor Information Center (201 N. 4th Ave.), for broader exposure to our Visit Yuma App. The kiosk will allow visitors to make their own customized itineraries and maps, featuring our members. Already more than 4,000 people have downloaded the Yuma App. Update your listing with better photos, more details, and any specials or discounts you'd like to add to your listing so today's users who are in-market want to visit your business! 

VisitYuma.com has had more than 186,659 unique users in 2019 so far.
  • 2.7 million impressions
  • 15,297 followers on Facebook, Instagram, Twitter, and LinkedIn
  • 58,000 engagements
Source: Sprout Social, July 2018-May 2019

Happenings at the VIC

The Visitor Information Center (VIC) was recently awarded a 2019 Certificate of Excellence from TripAdvisor. Less than 10% of the listings on TripAdvisor are honored with this recognition. The distinguished accolade is based on consistently great reviews forYuma's Visitor Center at the Colorado River State Historic Park.

The Visitor Information Center greeted nearly 45,000 visitors since July 2018. The VIC staff have recently created a push-pin map for visitors to mark where they're from, to see how far interest in Yuma reaches across the globe. In the past month, visitors from Brazil, Germany, Lithuania, New Zealand, and Russia have marked their home locations! The Yuma Crossing National Heritage Area has brought back a "fan-favorite" video, "The Yuma Crossing" which has not been shown for more than eight years and is now on display again in the Colorado River Theater inside the VIC. It's a great resource for guests to get additional information on the history of the Colorado River State Historic Park.

Welcome, with a bag!

Did you know that Visit Yuma has given out more than 7,993 Welcome Bags so far this year? Welcome bags offer selected member's information and are distributed at Yuma International Airport in the baggage claim area, MCAS, and guests of tours, groups, conventions, and meetings coming to Yuma. 

Summer hours for both of Yuma's state parks

Starting June 1st, the Yuma Territorial Prison and the Colorado River State Historic Park will begin summer hours. The Territorial Prison will be closed on Tuesdays and Wednesdays, while the Colorado River State Historic Park will be closed on Mondays until October 1. Summer hours are 9 a.m. to 5 p.m., with last park entry at 4:30 p.m. daily. Visit Yuma's Visitor Information Center follows the same hours as the Colorado River State Historic Park, so you can find friendly and informative specialists on hand to help Tuesdays through Sundays, 9 a.m. to 5 p.m. this summer.
 

Easy  E-Tip of the month

Managing your online presence can seem overwhelming. You can do this, and Visit Yuma is here to help. Here's one thing you may not be doing now, but you probably should be. Start an Instagram story HIGHLIGHTS. Instagram stories are a great way to reach your followers but they vanish within 24 hours. Creating highlights will give you more "story time" on Instagram by keeping them as long as you want, plus you can create cool highlight cover photos to attract your followers to open the highlighted content. Check out Embed's Social step-by-step guide on Instagram Story Highlights. 
 
 

Upcoming Events

Jun
17
2019
8:00
AM
Jun
27
2019
5:00
PM
Jun
17
2019
9:00
AM
Jun
20
2019
12:00
PM
Jun
17
2019
9:45
AM
Jun
21
2019
12:00
PM
Jun
21
2019
4:30 PM
to 7:30 PM

Calendar of Events »

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