The Visit Yuma marketing team has expanded, and there's a new monthly communication dedicated to news for, about, and from our members. Send your items to communications@VisitYuma.com by Sept. 25 to be considered for the October E-News.
 
A fantasy football 'loser' wins big in Yuma, and the story just keeps going...
Many of you have probably already read about Bryce James, who was sent to Yuma at the end of July, because he was the loser in his fantasy football league. Visit Yuma's staff jumped at the chance to show him a good time, when his friends thought they were sending him to the worst possible place, in the desert, in July. It turns out Bryce had a fabulous adventure. 

Visit Yuma posted on social media about his trip, as well as writing a blog about his adventures. It was picked up by the Yuma Sun, which ran the full story on Sunday, Aug. 4. His hometown newspaper in Clarkston, Wash., is considering a human interest story on him, too. Read the blog post here.

The story, which has spread far and wide, just keeps chugging along: Next, Visit Yuma Board member Deidre Meerchaum reached out to Visit Yuma staff. She read that Bryce had never seen how dates are grown, when Visit Yuma's Marketing Specialist Karen Harris gave Bryce a windshield tour through Bard, Calif., date groves. To extend Yuma's hospitality, Deidre, on behalf of the Gowan Company and Bard Date Company, sent a package to Bryce, so he could try local dates.
 
Attention, attention!
October 22 Save the date: you are cordially invited to the big reveal of the...(drumroll please...) 2019/2020 Visitors Guide! The second quarter meeting for all members will feature the debut of the new guide at an Open House at the Visit Yuma administrative offices at 180 W. 1st. St., Suite D. Please join us for hors d'oeuvres and drinks after work. Invitations will be sent out soon. Members are invited to pick up their bulk guides at this time, too.

See you there!
September 27 and 28  At the Yuma County Chamber's Mega Mixer, Visit Yuma will be leaping ahead to Christmas at our booth. Get a jump on your Christmas shopping by checking out our selection of ornaments, Christmas cards, our new Yuma Coloring Book, new Yuma t-shirt design, and more.

October 1 Visit Yuma tour tickets go on sale. Go towww.VisitYuma.com to order tickets for popular tours such as Date Night dinners, Field to Feast tours, military tours, and Savor Yuma progressive dinner tours. New events to try this year include Sunset on the Ranch dinners and History dinners, which are held at St. Paul's Cultural Center, and are hosted by Tina Clark. Sunset on the Ranch gets guests out on the land for an outdoor dinner under the stars, complete with a local farm family and a wagon ride. Plan to order your tickets for yourself or your friends and family early; many tours sell out quickly, and they make excellent Christmas gifts.


October 3, 10, 17 Visit Yuma will take part in presenting the Guest Services Excellence Program at AWC.  This program is designed to provide a high level of training that leaves a lasting impression on guests, inspires coworkers, and helps build relationships that last a lifetime. This program awards certification to front-line employees. The training utilizes the Guest Service Gold Tourism curriculum, including the exam opportunity for the Certified Guest Service Professional (CGSP) credential on final day. For more information, call 928-317-7674.

October 10  Visit Yuma is happy to be sponsoring Good Morning Yuma. 
 
Local farm members in the news
Pictured  at left, John Boelts was named Farmer of the Year by the Yuma County Farm Bureau for his "tireless efforts" with the media during the e. coli outbreak and other ag issues.

Jon Dinsmore was featured in Growing Produce for his Instagram account. Here's the link to the article How One Arizona Lettuce Grower Uses Instagram to Make Farming Cool Again. This is a good example for our members on how to use social media to promote their business in a creative way.

Member News
  • El Charro celebrated 70 years in business. Congratulations!
  • Under construction: Mr G's on 4th Ave. is getting a drive thru.
  • In celebration of the 90th anniversary of the first "Woman's National Air Derby," new artwork was unveiled at the Yuma International Airport. The first event of its kind in the US, contestants included Amelia Earhart.
 
Dove Hunt Clean Up volunteers needed
Have you heard? Hundreds of dove hunters are headed to Yuma. There are a bounty of events lined up for hunters and non-hunters alike. We wish all our restaurant, hospitality, and entertainment members a prosperous next couple of weeks!
 
If you'd like to say thanks to the farmers for letting hunters use their fields, and to keep the hunters coming to Yuma, you are encouraged to help Visit Yuma with the annual Dove Hunt Clean Up. It's on Saturday, Sept. 21, starting at 6 a.m.

You can:
1. Sign up a team from your business to help with the Dove Hunt Clean Up--and friends and family can come with you to help clean up, too.
2. Donate a prize item.

Email Marlene@VisitYuma.com to volunteer yourself and others, and to donate a prize to be given at the clean up. Visit Yuma provides breakfast burritos for the first 100 pre-registered volunteers, gloves, bags, and water. Transportation is on your own.
Lookin' good, Yuma!
At the end of July, the 2% Hospitality Tax was up 22% over July, 2018. "A rise in the 2% Hospitality Tax is a sign of a busy July and very good occupancy at our local hotels and lodging establishments," said Linda Morgan, Visit Yuma's Executive Director. Defense and agriculture industry-related travel can provide a significant boost to the local economy.
 
The budget for FY 2019/2020 was approved at the last meeting of the Visit Yuma board of directors. The new Program of Work is now underway, with several new events and programs, as well as a major rebuild on the www.VisitYuma.com website.

Coming this fall, two new dinners get added into the choices that Visit Yuma offers. Sunset on the Ranch Dinners offers an experience of having a gourmet dinner on the land, under the open sky. A local farm family will be on hand to share about their lives, and there will be wagon rides and a firepit as well. History Dinners take the place of the Farmers' Wives Dinners, but they're still hosted by Tina Clark and Cathy Reeves, at St. Paul's Cultural Center. These local history experts will share about Yuma's early years through stories, photos, music and more. Also debuting this year is Ag to Art Markets, Feeding the Body and Soul. Six times, on the first Sunday of the month, Ag to Art Markets will pop up around Yuma County, offering traditional farmers' market fair, as well as booths of artists, selling their items or performing. With entertainment, demonstrations, and food samples, it'll bring a fresh new vibe to Sunday mornings!

One of the most exciting things is the complete overhaul of the Visit Yuma website. A new provider, Simpleview, was chosen. Simpleview is headquartered in Tucson and is the premier website company for leading Destination Marketing Organizations all over the world. Also, Simpleview is a Google Preferred Partner, so they're always up on the latest trends.

 

 

On the trail
Visit Yuma's staff is working on a new project, dubbed code name "Art Trail." It may end up with a different name, but what's being put together is a new route itinerary to be added to the Visit App. Staff are out snapping pictures of murals, art installations, and other public art pieces. The Visit App strings together all these items that are entered into its database, creating custom routes, depending on where a visitor chooses as their starting point. Since many of Yuma's murals are spread all over town, it it will be a driving tour for most people, though it could make a good bicycle tour route as well. This fall, visitors can either map the route themselves at the Visitor Information Center on the new Visit App kiosk, or there will be paper flyers showing the locations as well.

Help us get it all on the map If you know of a mural or art installation that should be included on this tour route, please emailKaren@VisitYuma.com, particularly if its at a private company or at your place of business. 
Get 'em while they're hot (off the presses)
Visit Yuma recently released its Shades of Yuma coloring book, the first of its kind in Yuma. Just  having been on sale for a week, the first print run has sold quickly, and already a second print run has been ordered! It is for sale in the gift shop in the Visitor Information Center, and it can also be ordered on YumanInterest.com, Visit Yuma's online gift store. Local illustrators Lia Littlewood, Sergio Arroyo, Josh Benz, Louise Fleur, Lorie Mott, and Rachel Negron contributed to the 16 page book.

Members are encouraged to add a link to Visit Yuma's online store, YumanInterest.com, on their business websites.
 

On the road

Leslie McClendon, Visit Yuma's Group Sales Manager, has gone on the road to start her FY 2019/2020 travel on behalf of Visit Yuma. First stop: The Connect Travel Show, for meeting planners of niche groups. She has had fast, face-to-face appointments with 55 meeting planners and travel professionals, to put Yuma on their radar, if its new to them, and to encourage all her contacts to bring meetings and groups to Yuma. Actress Nicole Kidman closed out the show for some fun and humor, after several days of hardcore meetings.

Welcome to Annette

The Visitor Information Center has a new assistant manager, and it's looking fresh in the gift shop already! Annette Van Stratten joined the Visit Yuma team, after seven years of managing the Humane Society of Yuma's thrift store. Please stop by and introduce yourself to Annette!

In network
It's official, the Visitor Information Center (VIC) is now an Arizona Visitor Information Center, part of the network statewide visitor centers. After meeting a stringent list of qualifications, the Arizona Office of Tourism accredited the VIC. That means additional exposure on the state travel website, free maps and resources, and working more closely with other accredited visitor information centers around the state of Arizona to promote Arizona destinations. 

Easy E-Tip for members

It's not on a strict need-to-know basis... We want our news to go out far and wide! Did you know that with your Visit Yuma membership, your business can add up to 12 employees' names to your database record, in order to receive our communications to members? While it might be set up right now to go to the owner, CEO, or support staff, our newsletters and member communications can easily go to whomever would like to see our news! Email Gillian@VisitYuma.com to add extra people at your organization. Gillian can help you add them to receive whichever parts are pertinent to their needs, such as our Hot News newsletter, calendar and event updates, etc.
 
 

AUGUST's NEW MEMBERS

All Center Yuma Inc

Reliance Public Relations

Sprouts

Dr. Craig Barrows

Olsen's Marketplace

 

Upcoming Events

Sep
20
2019
7:00 PM
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Sep
21
2019
6:00 AM
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Sep
21
2019
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