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Visitors Bureau kicks off Yuma 101 initiative

Training session aims to make front-line staff 'Yuman resources'

YUMA, ARIZONA - As part of an effort to make every resident of Yuma part of the community's "sales team," Yuma Visitors Bureau is launching its new Yuma 101 program with a day-long training session from 10 a.m. to 5 p.m. Oct. 30 at the Hampton Inn.

The keynote address will be "How to Do the Impossible - And Make It Look Easy" by Glenna Salsbury of Scottsdale, an award-winning professional speaker who has earned kudos from diverse business groups for her dynamic presentations.

As part of the Yuma 101 focus on 'creating the experience' for visitors to Yuma, Salsbury will offer practical strategies for leading and living with enthusiasm, empathy, creativity and joy, so that the daily challenges of providing extraordinary customer service don't leave employees stressed, over-whelmed and underappreciated.  A graduate of Northwestern University who holds two masters degrees, Salsbury is the widow of the late Jim Salsbury, an All-American football player at UCLA and a former Detroit Lion and Green Bay Packer.

Also on the agenda are presentations on why "tourism works" for the Yuma economy and the entire community, plus a lively armchair tour of local history and the many attractions the world's sunniest city offers today.

"Our roundup of fun facts and discoveries is guaranteed to give even "old-timers" a new outlook on our favorite town," said Linda Jordan, YVB's executive director.  "Plus, as an extra bonus, we'll be giving every Yuma 101 enrollee a valuable passbook they can use to explore a little homegrown fun after class is over."

The Yuma 101 passbook includes free admission to Yuma Territorial Prison, Yuma Quartermaster Depot, YVB's Christmas Village and Lettuce Days and Castle Dome Mines Museum, as well as discounts for admission or purchases at an array of other area attractions.

"We're giving Yumans an incentive to explore some of the great attractions right here in our own backyard, so that they can share that first-hand knowledge with visitors," Jordan explained.  "Our goal is to provide people working in all kinds of Yuma businesses with the tools they need to truly become 'Yuman resources' for others.

"Enrolling your best trainers or key staff in this program is an investment in Yuma's collective future," Jordan added. "We're going to fire them up with a lot of information and enthusiasm they can share with both co-workers and customers long after this one-day session."

The cost of the Yuma 101 training session kickoff Oct. 30 is $45 for YVB members or $55 for nonmembers, including a box lunch.  Because seating is limited, participants must register in advance with Brandi Siqueiros at 376-0100 or

Jordan also noted that YVB will also tailor free onsite Yuma 101 presentations for individual businesses, "from 15 minutes to four hours, depending on the time you have available," and plans to produce a 30-minute DVD for employee training and new-hire orientation.  The DVDs will be supplied free of charge, she said, "just as long as you promise you'll use them repeatedly."

"As we know from our own travels, your impression of a place doesn't just come from the sights you see, it's the sum of all the interactions you have, from the person who serves your coffee to the one who sells you gas," Jordan said.  "Our warm and friendly people are a great asset and we want to make them into a great sales team to share Yuma sunshine, one person at a time."  


Yuma Visitors Bureau markets the Yuma area within the travel and tourism industry and to the general public. Direct travel spending in Yuma County totaled more than $616 million in 2011, supported 6,330 jobs and generated almost $40 million in state and local tax revenues.

Yuma's population nearly doubles in the winter months, thanks to more than 23,000 spots in RV parks and resorts. The community also offers nearly 4,300 hotel rooms, conference and meeting facilities, and three casinos. For more details about Yuma's year-round attractions, special events - and the rarely "cloudy with a chance of tacos" forecast* - or call 800-293-0071.

* Recognized by Guinness World Records as world's sunniest spot, Yuma offered free meals to hotel guests "every day the sun doesn't shine" from Aug. 1, 2011 until July 31, 2012 as part of Arizona's Centennial celebration.Yuma's final score? Sunshine 365, Gloom 0.

Yuma Visitors Bureau contact:
Ann Walker, 928-376-0100 (office), 928-210-9044 (cell),
Visitor Information Center:

The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Linda Morgan at 928-376-0100 (office), email Thanks for your interest in the Yuma area.

'Anytime' releases:

Around & about - a quick Yuma overview

Brilliant! Yuma wears 'sunniest' label with pride

Last link in river restoration under way


Background info:

Fast Facts About YVB

 Fast Facts About Yuma 

Yuma history - narrative

Yuma historic timeline


Research and statistics

Yuma Winter Visitors Study 2017-2018

Yuma Winter Visitors Study 2017-2018 Executive Summary

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