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This past year, Visit Yuma had a special focus on Yuma agriculture that has enlightened many visitors about the importance of Yuma's role in providing food for our country. One of the programs that had the biggest impact was the Field to Feast Tours, which hosted 831 tour-goers on 19 tours throughout the winter season. Local farmers shared their time during their busiest time of the year to welcome participants to their farm and told them about the crops, food safety and technology, among other topics.
In lieu of presenting each farmer with an award plaque, Visit Yuma made a $1000 donation to the Arizona Western College Agriculture Sciences Department, to invest in the future of agriculture in the Yuma area.
"At the heart of many of our travelers’ interests are agriculture, desert farming, food safety and water supply. With the generous support of the ag community, Visit Yuma has provided the unique experiences travelers desire and appreciate. Participation in these agritourism activities is strong and the curiosity continues to grow," said Visit Yuma Executive Director, Linda Morgan. "Education continues to be a cornerstone of these programs."
She continued, "Our farm partners and friends are crucial in ensuring that we are telling the story of Yuma’s agriculture in ways that are factual, educational, and fun. Their contribution helps Visit Yuma drive its mission of proudly and passionately sharing Yuma worldwide for the benefit of the Yuma community."
In the coming year, there are new and exciting agritourism programs planned. In addition to existing Date Night tours which offer a dinner and tour in a date grove, Visit Yuma is adding Sunset on the Ranch dinners, which will be held at a local farm, hosted by a farm family who will share about their lives and livelihood. Also, Visit Yuma is launching a new farmer's and artist's market to be held the first Sunday of each month. The Yuma's Cropping Up Market will rove between different areas in Yuma County, to bring fresh vegetables, locally made food products and local arts to communities around Yuma.
Local travel spending continues to rise for Yuma. The average daily rate in area hotels has increased over 6% from the same time last year, as has the revenue per available room. The word about Yuma as a destination is spreading.
For more details about Visit Yuma, go to www.visityuma.com or call 928-376-0100
The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.
Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment. We pride ourselves on always going "above and beyond."
You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.
YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.
For more information, contact Linda Morgan at 928-376-0100 (office), email email@example.com. Thanks for your interest in the Yuma area.