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FOR IMMEDIATE RELEASE
CONTACT: DUSTIN MOORE MYLIUS
Trivago Ranks Yuma an 'Emerging' Travel Destination
Top 10 list includes the world's sunniest city
YUMA, ARIZ. — Alongside the likes of Glendale, Ariz., Boise, Idaho, and Plymouth, Mass., Yuma is named by online travel search engine Trivago as one of the 10 emerging travel destinations in the United States.
An article, posted to Trivago's travel inspiration page dubbed "room5," explains the rankings to be a result of Trivago user search data. Ranked eighth, the Gateway of the Great Southwest sits between Laredo, Texas and Winter Haven, Fla. at seventh and ninth, respectively.
"This is exciting news," said Linda Morgan, Executive Director of Yuma Visitors Bureau. "It is an indication that local businesses and our various attractions are getting peoples' attention. It is also an indicator that the Visitors Bureau is having great success with its marketing strategies."
While the Trivago findings were unexpected, Yuma Visitors Bureau has been reporting a spike in traffic to VisitYuma.com for more a year.
"Trivago's ranking of Yuma is highly assuring and goes a long way to validate the data we've been presenting locally," said Dustin Mylius, Yuma Visitors Bureau Marketing Manager. "In 2016, VisitYuma.com experienced an increase of 64 percent in user sessions and an increase of 57 percent in unique users generating more than half a million page views, compared to 2015. So far in 2017, site traffic is up 7 percent compared to the same four-and-a-half-month period in 2016."
Trivago and VisitYuma.com are not the only sources detailing the uptick in interest in Yuma as a travel destination. Statewide lodging performance figures, released by Smith Travel Research and the Arizona Office of Tourism earlier this month, show Yuma County first quarter occupancy rates up more than 10 percent, and revenue per available room (RevPAR) up nearly 18 percent over first quarter 2016.
Even better: In January, the Office of Arizona Governor Doug Ducey published a release sharing that all of Arizona — its metropolitan and rural areas — had "outperformed the national average in every major year-over-year [lodging] performance indicator in 2016."
The impact this is having on the Yuma economy is measurable. In quarter one of 2017, Yuma special sales tax collection totaled $1,386,707 — up 1.95 percent from quarter one 2016, according to data provided by City of Yuma.
"In case there was doubt for the real, positive impacts tourism is having on our community, I hope the data dispels any disbelief," said Morgan. "At the Visitors Bureau, we will continue to show tourism's value and, with the support of city leadership, we will strive to ensure the economic vitality of our community for years to come."
For more information on how travel spending benefits all of Arizona, view this brief video produced by the Arizona Office of Tourism.
The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.
Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment. We pride ourselves on always going "above and beyond."
You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.
YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.
For more information, contact Linda Morgan at 928-376-0100 (office), email firstname.lastname@example.org. Thanks for your interest in the Yuma area.