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Tourism’s positive impact on Yuma County increasing

Yuma, AZ – Total direct travel spending in Yuma County totaled $635.3 million in 2017, up 4.8% over the previous year. The impressive figure is part of an extensive report, which was recently released by Dean Runyan Associates, on the economic impact that travel and tourism have throughout Arizona.


Prepared for the Arizona Office of Tourism, the report shows a similar increase in travel spending statewide, with travelers spending $22.7 billion throughout Arizona in 2017.  In addition to direct spending, the study tracks the impact of travel and tourism on multiple economic categories including earnings, employment and tax receipts.

According to the report, Yuma experienced increases in every major category measured. Expenditures on hotel and motel stays rose almost 10% over 2016, totaling $165.5 million. Likewise, travel spending increased on commodities including food, gas, arts and entertainment, retail sales, and air travel, collectively showing a 4.2% rise over the previous year. 

“In Yuma County, we are very pleased.”, said Linda Morgan, Executive Director of Visit Yuma, “It’s one of the best years in nearly ten years. Tourism is a great benefit to the community, so it’s important that we are actively promoting Yuma to make sure discretionary travel dollars are being spent in Yuma.”

In addition to direct spending, industry earnings generated by travel spending in Yuma County totaled $164.4 million 2017, an increase of 5.9% from the previous year.  Employment, too, saw an increase, with 6,400 local jobs supported by travel spending.

Local tax receipts generated by travel spending increased as well, totaling $22.6 million. Statewide, the travel industry generated $1,239 in local, state, and federal taxes for each Arizona household.

“Tourism is a huge revenue generator for Arizona, and it positively impacts the economies of all 15 counties,” said Debbie Johnson, director of the Arizona Office of Tourism. “Visitors to the state cumulatively spend $58 million each day, and that money simultaneously reduces the tax burden and elevates the quality of life of every Arizona resident.”

Yuma residents may find out more about Yuma as a travel destination as well as the local organizations and businesses partnering with Visit Yuma to promote the Yuma area at, and at the Visitor Information Center at 201 N 4th Avenue.


The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Linda Morgan at 928-376-0100 (office), email Thanks for your interest in the Yuma area.

'Anytime' releases:

Around & about - a quick Yuma overview

Brilliant! Yuma wears 'sunniest' label with pride

Last link in river restoration under way


Background info:

Fast Facts About YVB

 Fast Facts About Yuma 

Yuma history - narrative

Yuma historic timeline


Research and statistics

Yuma Winter Visitors Study 2017-2018

Yuma Winter Visitors Study 2017-2018 Executive Summary

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