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Jump into Yuma's Rio de Cerveza for a taste of Southwest's best brews

Nov. 1 event benefits Yuma Veterans Fund

YUMA, Ariz. - A river of beer will wash into Yuma's Desert Sun Stadium Saturday, Nov. 1 as the Yuma Visitors Bureau hosts the city's second annual fest spotlighting craft beers from throughout the region and beyond.

Rio de Cerveza Brew Fest will flow from 1-5 p.m., with VIP ticket holders admitted to the grounds beginning at 12 noon.  Live entertainment will be provided by Tucson favorite "80's and Gentlemen", and food vendors will be selling a variety of tasty solids to soak up all the suds.

General admission ($45) includes a 5-ounce Burgers & Beer souvenir tasting mug to use and take home, two dozen "pour coupons" for a choice of brews, and entertainment. Active-duty or retired service members (with military ID) get a $5 discount.

VIP guests ($80) also get a souvenir sampling mug and 24 pour coupons, plus early admission, this year's special T-shirt and access to the Cocopah Casinos VIP tent where they'll enjoy complimentary food, chair massages by A Healing Touch Day Spa, and the opportunity to taste wines from Yuma's Main Squeeze, rum from Desert Diamond Distillery, and specialty beers available only to VIPs. The military discount on VIP tickets is $10.

Discounted tickets also are available for nondrinking designated drivers for both general ($10) and VIP ($20) admission, and include complimentary water and soft drinks.

Tickets are available online at, at the Visitor Information Center, 201 N. 4th Ave., or at the gate the day of the event. A special "six pack" including five general admissions and one designated driver general admission for $175 - a saving of $60 - is available at the Visitor Information Center only.

"Fall is a perfect time to visit Yuma and the perfect time to enjoy a beer, so it's a great to kickoff for both residents and visitors," said Linda Morgan, YVB's executive director.

You won't emerge from the Rio de Cerveza thirsty, Morgan promises. More than 60 different beers will be on tap, with additional brands rolling in every day. Among the labels represented are College Street, Coronado Brewing, Deschutes, Four Peaks, Freak'n Brew, Goose Island, Grand Canyon Brewing Company, Historic Brewing Company, Oskar Blue, Mexicali Brewery, Mission Brewery, Mudshark, Odell Brewing Company, Rodeo Cold Brewing Company, San Tan Brewing, Shock Top, Sierra Nevada, and Stone Brewery.

For those the Rio leaves a little "under water," YVB has also lined up safe and free transportation: Crazy 8 Cab Company will provide taxi service anywhere within the Yuma city limits at no charge, though tips for the drivers are encouraged, while YCAT will run free buses from the event to its transit center at 3rd and Gila streets downtown.

All the tasting and quaffing also supports a worthy cause, with a portion of the event's proceeds going to the Yuma Community Foundation's Yuma Veterans Fund.

The foundation established the fund to provide short-term financial help to veterans, said Janell Johnson, Arizona Community Foundation western area manager.

"Our loans are designed to be an interim solution, providing financial help to any deserving veteran with an honorable discharge," Johnson said. "Thanks to our local partner, The Salvation Army Yuma, loans have already been made for needs such as trips to the VA hospital, school expenses, medical emergencies, and rent and utility deposits."

"Once a veteran is in the financial position to do so, we simply ask that the loan be repaid, which gives us the ability to make more loans available," Johnson added. "We're grateful for YVB's support of the Yuma Veterans Fund through this event."
Support Yuma veterans by raising a souvenir mug Nov. 1 - it's a win all around.

Yuma Visitors Bureau markets the Yuma area within the travel and tourism industry and to the general public. Direct travel spending in Yuma County in 2013 totaled nearly $630 million, supported 5,820 jobs and generated more than $50 million in state and local tax revenues. Yuma's population nearly doubles in the winter months, thanks to more than 23,000 spots in RV parks and resorts. The community also offers nearly 4,300 hotel rooms, conference and meeting facilities, and three modern casinos. To plan your visit, head to or call 800-293-0071.
Recognized by Guinness World Records as the world's sunniest spot, Yuma offered free meals to guests "every day the sun doesn't shine" for a full year during Arizona's Centennial. Final score? Sunshine 365, Gloom 0.
Yuma Visitors Bureau contact:Ann Walker, 928-376-0100 (office), 928-210-9044 (cell),
Visitor Information Center1-800-293-0071,

The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Linda Morgan at 928-376-0100 (office), email Thanks for your interest in the Yuma area.

'Anytime' releases:

Around & about - a quick Yuma overview

Brilliant! Yuma wears 'sunniest' label with pride

Last link in river restoration under way


Background info:

Fast Facts About YVB

 Fast Facts About Yuma 

Yuma history - narrative

Yuma historic timeline


Research and statistics

Yuma Winter Visitors Study 2017-2018

Yuma Winter Visitors Study 2017-2018 Executive Summary

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