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Jump into Yuma's Rio de Cerveza for a taste of Southwest's best brews

Yuma's first-ever beer festival set for Oct. 19, with proceeds to help local veterans

YUMA, Ariz. - A river of beer will wash into Yuma's Desert Sun Stadium Saturday, Oct. 19 as the Yuma Visitors Bureau hosts the city's first-ever beer festival spotlighting craft beers from throughout the region and beyond.

The Rio de Cerveza Brew Fest will flow from 4 to 9 p.m.,with VIP ticket holders admitted to the festival grounds beginning at 3 p.m.  Live entertainment will be provided by local favorites Downtime and Checker'd Past, and a variety of food vendors also will be on hand.

General admission ($45) includes a 4-ounce souvenir tasting mug to use and take home, two dozen sampling coupons to be exchanged for your choice of brews,  and the live music.

VIP guests ($80) also get a souvenir sampling mug and 24 sampling coupons, plus early admission and access to a reserved section of the grounds where they will have the opportunity to taste wines from Yuma's Main Squeeze, rum from Desert Diamond Distillery and complimentary food by Chef Alex Trujillo of Catering by Design.

Discounted tickets are available for nondrinking designated drivers for both general ($10) and VIP ($20) admission. Tickets are available online at the Rio de Cerveza Facebook page, at the Visitor Information Center, 201 N. 4th Ave., or at the gate the day of the event.

"October is a perfect time to visit Yuma and we're excited to kick off our season with something new and different that both locals and visitors will enjoy," said Linda Jordan, YVB's executive director.

You won't climb out of the Rio de Cerveza thirsty, Jordan promises. Among the breweries that will be sharing their wares are Alaskan, Bad Water, Blue Moon, Boulder Brewing, Carlsberg, Coronado Brewing, Deschutes, Firestone Walker, Freak'n Brew, Goose Island, Indio, Iron Fist Brewery, Kronenbourg, Lagunitas, Left Coast Brewery, Left Hand, Leinenkugels, Lumberyard, Magic Hat, Mendocino Brewing, Mudshark Brewing Co., Oak Creek, O'Dell's Brewing Co., Oskar Blue, Phoenix Ale, Redds, San Tan Brewing, Shock Top, Sierra Nevada, Stone, 3 Monkey, Uinta, and WoodChuck Brewery.

Plus, all the beer quaffing also supports a worthy cause, with a portion of the event's proceeds going to the Yuma Community Foundation's Yuma Veterans Fund.

The Yuma Community Foundation established the Yuma Veterans Fund to provide short-term financial assistance to veterans to address emergent needs, said Janell Johnson, Arizona Community Foundation western area manager.

"These loans are designed to serve as an interim solution, providing financial relief to any deserving veteran with an honorable discharge," Johnson said. "Thanks to our local partner, The Salvation Army Yuma, loans have already been made for needs such as trips to the VA hospital, school expenses, medical emergencies, and rent and utility deposits."|

"Once a veteran is in the financial position to do so, we simply ask that the loan be repaid, which gives us the ability to make more loans available," Johnson added. "We're grateful for YVB's support of the Yuma Veterans Fund through this event."

Make plans now to raise a souvenir mug in support of Yuma veterans on Oct. 19.


Yuma Visitors Bureau markets the Yuma area within the travel and tourism industry and to the general public. Direct travel spending in Yuma County in 2012 totaled more than $657 million, supported 6,660 jobs and generated more than $40 million in state and local tax revenues.

Yuma's population nearly doubles in the winter months, thanks to more than 23,000 spots in RV parks and resorts. The community also offers nearly 4,300 hotel rooms, conference and meeting facilities, and three modern casinos. To plan your visit, head to or call 800-293-0071. 

Recognized by Guinness World Records as the world's sunniest spot, Yuma offered free meals to guests "every day the sun doesn't shine" for a full year during Arizona's Centennial. Final score? Sunshine 365, Gloom 0.

Yuma Visitors Bureau contact:
Ann Walker, 928-376-0100 (office), 928-210-9044 (cell),

Visitor Information Center:  


The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Linda Morgan at 928-376-0100 (office), email Thanks for your interest in the Yuma area.

'Anytime' releases:

Around & about - a quick Yuma overview

Brilliant! Yuma wears 'sunniest' label with pride

Last link in river restoration under way


Background info:

Fast Facts About YVB

 Fast Facts About Yuma 

Yuma history - narrative

Yuma historic timeline


Research and statistics

Yuma Winter Visitors Study 2017-2018

Yuma Winter Visitors Study 2017-2018 Executive Summary

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