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Colorado Riverfront Revitalization Makes Sunset Travel Awards Finalists List

Yuma, Ariz. — The Colorado Riverfront revitalization was recognized by Sunset magazine in its September/October issue, featuring their 2019 Travel Awards. The riverfront revitalization and parks made the list of Additional Finalists in the magazine's annual travel awards, for the category of Ultimate Experiences. Visit Yuma submitted the award application in May and the awards were announced recently.

The Colorado Riverfront revitalization stands in good company on Sunset magazine's list. Other Additional Finalists they chose include Denali National Park, Alaska; Yosemite National Park, Calif.; and Spirit of the West Adventures Whales & Wilderness Glamping, in British Columbia, as well as several more.

“The Yuma Crossing National Heritage Area is honored to be recognized as a finalist in the Ultimate Experiences category for our revitalization and conservation efforts along the Colorado Riverfront," said Executive Director Lowell Perry.  “We appreciate Visit Yuma submitting us for this prestigious award, and are thrilled to even be mentioned, given the heavyweights we were up against in the category!” he finished.

For most of the twentieth century, the Colorado River running through the city of Yuma had been neglected and derelict. The banks lined with thickets of invasive salt cedar brush were home to native species like burrowing desert owls, but also dumped appliances and trash, and dozens of homeless camps. Now the riverfront is the Gateway to Yuma, as well as honoring its past as the location of The Crossing. The restoration points to the future of next generations reviving not only the riparian zone of the river, but also the community’s sense of pride in this special place.

“The revitalization has allowed Yumans the ability to reconnect with the river and for visitors to explore Yuma in a way that was impossible previously. It allows us a better opportunity to link visitors with the exciting fun and cultural signficance of the Colorado Riverfront in Yuma,” said Linda Morgan, Executive Director of Visit Yuma.

More than a dozen years, millions of dollars brought in through grants, fundraisers and city dollars, and thousands of volunteer hours led to reclaiming the river as it flows through Yuma. In 2000, seven square miles of the riverfront was designated as one of just three National Heritage Areas in the west, now called Yuma Crossing National Heritage Area. 

Sunset has a readership of more than 1.2 million people each issue. In 1898, Sunset began as a promotional magazine for the Southern Pacific Railroad, designed to combat negative "Wild West" stereotypes. It encouraged travel to the west on its train line, the Sunset Limited. This Route is still operated by Amtrak, crossing the southwest from New Orleans to Los Angeles with regular service which includes a stop in Yuma.

DATE:  October 9, 2019
CONTACT: Karen Harris
PHONE: 928-376-0100

The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Linda Morgan at 928-376-0100 (office), email Thanks for your interest in the Yuma area.

'Anytime' releases:

Around & about - a quick Yuma overview

Brilliant! Yuma wears 'sunniest' label with pride

Last link in river restoration under way


Background info:

Fast Facts About YVB

 Fast Facts About Yuma 

Yuma history - narrative

Yuma historic timeline


Research and statistics

Yuma Winter Visitors Study 2017-2018

Yuma Winter Visitors Study 2017-2018 Executive Summary

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