Press Releases

Back to Press Releases
Agritourism a growing draw for Yuma

Tours, classes offer a ground-up look at Southwestern farming

YUMA, ARIZONA - Because many think of Arizona as a big, dusty desert, people are surprised to learn Yuma is the nation's winter vegetable capital.  In fact, agriculture is the leading industry here, with its $3.2 billion annual output making up more than a third of the total for the state.  But desert farming is a little different ... for example, Yuma farmers get annoyed when it rains! 

To provide a ground-up look at what makes Yuma agriculture unique, Yuma Visitors Bureau has been growing its agritourism offerings.

Its top crop is the "Field to Feast" tour where visitors start with a food safety lesson and a chance to harvest produce themselves in a field grown just for us at the University of Arizona research farm.  Then, while they get a closer look at Yuma's vast fields, culinary students from Arizona Western College turn their harvest into a farm-fresh lunch.  Because nearly every Field to Feast tour sold out the last two years, the 2013 schedule was expanded and now includes three Saturday dates.

YVB also offers "Farmer to Farmer" advanced or technical tours for those with a background in agriculture, and Savor Yuma culinary tours for those whose interest focuses on what's on the fork rather than what's in the field.

Just sprouting this year is Agri-U, a five-week program aimed at Yuma's sun-loving extended-stay visitors that includes 10 classroom sessions, along with a behind-the-scenes "Feed the Nation" field trip and a culinary demonstration class featuring locally grown products supplied by Foxy Produce and prepared with border flair at the charming Tina's Cocina.  Agri-U sessions run Jan. 7-Feb. 9 and Feb. 11-March 15, with an "ala carte" option to opt into any single seminar, field trip or culinary class on a space-available basis (call 72 hours in advance to check for openings).

It all culminates in Yuma Lettuce Days (March 9-10, 2013), a homegrown festival with culinary flair that's earned a Governor's Tourism Award as the state's best special event.  Held at the Yuma Quartermaster Depot State Historic Park, Lettuce Days features celebrity chefs, cooking demonstrations and contests, red-hot ice carvers, a farmers' market and salad bar and a tasting event showcasing local restaurants.

Headlining Lettuce Days this year will be Chef Ben Ford, owner of Ford's Filling Station in Culver City, Calif. (and son of actor Harrison Ford!).

Putting the focus on food is a crowd-pleaser, says Kristan Sheppeard, YVB's agritourism consultant and festival organizer.  "Not everyone is interested in the horticultural details about how to grow spinach, but most folks love to eat.  And if we get them in with that as an 'appetizer,' they'll also end up digesting a lot of information about our local agriculture industry and how important Yuma County is to feeding the nation."

With rich soil, abundant water and more than 350 days of sunshine a year, Yuma enjoys the country's longest growing season and is:

  • #1 in the state and #3 in the nation for vegetable production
  • Source of more than 90 percent of the nation's leafy vegetables from November-March
  • The world's top producer of gourmet Medjool dates
  • A top exporter of wheat to Italy, where it's made into premium pasta
  • Arizona's top producer of lemons, tangelos, tangerines, watermelon and canteloupe
  • Producer of more than 175 different crops and seeds

Tickets are now on sale for YVB's ag tours and Agri-U sessions, for more information go to or call 800-293-0071.  Scheduled dates include:

  • Farmer to Farmer Tours - Dec. 19, Jan. 15, Feb. 19
  • Field to Feast Tours -- Jan. 16, 17, 23, 24, 26, 30, 31; Feb. 6, 7, 9, 13, 14, 20, 21, 23 (sold out), 27, 28; March 6, 7
  • Savor Yuma culinary tours - Jan. 10 & 22; Feb. 5 & 21; March 5 & 28
  • Agri-U sessions - Jan. 7-Feb. 9 and Feb. 11-March 15

Detailed information about Lettuce Days, including schedules and featured chefs and events will be posted as it is available at

Through the winter months, Yuma also serves up an array of farmers markets and cooking classes, while local date groves offer the opportunity to sample Medjool dates, the "fruit of kings," in many forms, including a local favorite, date milkshakes.  For more information, call 800-293-0071or download or browse our Visitors Guide at

Yuma Visitors Bureau contact:
Ann Walker, 928-376-0100 (office), 928-210-9044 (cell),
Visitor Information Center: 

The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Linda Morgan at 928-376-0100 (office), email Thanks for your interest in the Yuma area.

'Anytime' releases:

Around & about - a quick Yuma overview

Brilliant! Yuma wears 'sunniest' label with pride

Last link in river restoration under way


Background info:

Fast Facts About YVB

 Fast Facts About Yuma 

Yuma history - narrative

Yuma historic timeline


Research and statistics

Yuma Winter Visitors Study 2017-2018

Yuma Winter Visitors Study 2017-2018 Executive Summary

Sign Up For Our Email Newsletter: