Press Releases


Oct
9
2019

Yuma, Ariz. — The Colorado Riverfront revitalization was recognized by Sunset magazine in its September/October issue, featuring their 2019 Travel Awards. The riverfront revitalization and parks made the list of Additional Finalists in the magazine's annual travel awards, for the category of Ultimate Experiences. Visit Yuma submitted the award application in May and the awards were announced recently.

The Colorado Riverfront revitalization stands in good company on Sunset magazine's list. Other Additional Finalists they chose include Denali National Park, Alaska; Yosemite National Park, Calif.; and Spirit of the West Adventures Whales & Wilderness Glamping, in British Columbia, as well as several more.

“The Yuma Crossing National Heritage Area is honored to be recognized as a finalist in the Ultimate Experiences category for our revitalization and conservation efforts along the Colorado Riverfront," said Executive Director Lowell Perry.  “We appreciate Visit Yuma submitting us for this prestigious award, and are thrilled to even be mentioned, given the heavyweights we were up against in the category!” he finished.

For most of the twentieth century, the Colorado River running through the city of Yuma had been neglected and derelict. The banks lined with thickets of invasive salt cedar brush were home to native species like burrowing desert owls, but also dumped appliances and trash, and dozens of homeless camps. Now the riverfront is the Gateway to Yuma, as well as honoring its past as the location of The Crossing. The restoration points to the future of next generations reviving not only the riparian zone of the river, but also the community’s sense of pride in this special place.

“The revitalization has allowed Yumans the ability to reconnect with the river and for visitors to explore Yuma in a way that was impossible previously. It allows us a better opportunity to link visitors with the exciting fun and cultural signficance of the Colorado Riverfront in Yuma,” said Linda Morgan, Executive Director of Visit Yuma.

More than a dozen years, millions of dollars brought in through grants, fundraisers and city dollars, and thousands of volunteer hours led to reclaiming the river as it flows through Yuma. In 2000, seven square miles of the riverfront was designated as one of just three National Heritage Areas in the west, now called Yuma Crossing National Heritage Area. 

Sunset has a readership of more than 1.2 million people each issue. In 1898, Sunset began as a promotional magazine for the Southern Pacific Railroad, designed to combat negative "Wild West" stereotypes. It encouraged travel to the west on its train line, the Sunset Limited. This Route is still operated by Amtrak, crossing the southwest from New Orleans to Los Angeles with regular service which includes a stop in Yuma.
 

FOR IMMEDIATE RELEASE
DATE:  October 9, 2019
CONTACT: Karen Harris
PHONE: 928-376-0100
EMAIL: Karen@VisitYuma.com

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Sep
24
2019

Yuma, Ariz. —On October 1, Specialty Tour and Dinner tickets will go on sale on VisitYuma.com. Especially popular tours such as the Date Night dinners will likely sell out within just days. Go online soon to get first pick on tours and dates. 

The dining opportunities that are uniquely Yuman include Date Night dinners, Sunset on the Ranch, Savor Yuma, and History Dinners.

Date Night dinners are ranked as one of the top twenty most unique dining experiences in the world, by Fodor's. This year, five Date Nights are scheduled, along with four private engagements for Destination America, the U.S. arm of Trafalgar Tours.

Sunset on the Ranch is Visit Yuma's newest opportunity for diners to enjoy a gourmet meal al fresco, under the stars. Five dinners are scheduled, and are created to introduce diners to what life is like on the farm or ranch. Each dinner is hosted by a local farm family, and there's a tractor-pulled wagon ride.

Savor Yuma highlights three local restaurants on a progressive dinner with transportation and drinks included. Diners experience an array of fresh flavors which put the spotlight on Yuma's locally grown produce.

This year, History Dinners are being held at St. Paul's Cultural Center. City Historian Tina Clark and Cathy Reeves host the dinners and share about Yuma's yesteryear through photos, stories, music and more. Each of the six dinners focuses on a different facet of Yuma's past.

To help visitors and locals alike learn about the importance of agriculture to the Yuma area, the Field to Feast tour goes to the University of Arizona research farm for a half-day tour. Each of the fifteen tours is led by a local grower, and participants get to harvest a few things before continuing on to Arizona Western College for a tour of the Land Lab led by students and a farm-fresh lunch prepared by AWC culinary students.

The military also has a large presence in Yuma's community, and three tours show what is happening on base at YPG and MCAS. Behind the Big Guns and YPG: At Ease tour participants through the Yuma Proving Ground, sharing facts and figures about their missions, while tanks are ripping around and giant booms are going off. Seven tours head out to YPG this winter. At MCAS, Visit Yuma's four Oorah! tours look at the air station's activities, including the obstacle course and working dog demonstration. This year, tours also offer a narrated stop at the Armed Forces Park on the way back.

"We put the tickets on sale right away in October so Yumans get a chance to get some of them before the large crowd of winter visitors buy out the tours," said Linda Morgan, Executive Director at Visit Yuma. "If you've always wanted to go, this year is the year, and remember, tour tickets make great gifts for the holidays!"

Go to VisitYuma.com to purchase tickets online, starting on October 1.

FOR IMMEDIATE RELEASE
DATE:  September 24, 2019
CONTACT: Karen Harris
PHONE: 928-376-0100
EMAIL: Karen@VisitYuma.com

 

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Sep
10
2019

Yuma, Ariz. —After a call for artists, Visit Yuma chose six regional artists to illustrate scenes for its newly-released Shades of Yuma coloring book. Lia Littlewood, Lori Mott, Sergio Arroyo Alcazar, Louise Aceves, John Benz and Rachelle Negron each created the artwork for two pages in the coloring book.

Several of the artists gathered recently to share what inspired them to take part in the project. "Being asked to do the cover, it got me really excited," said Lia Littlewood. "I didn't want to just do the train. I also wanted  to show the bridge and the prison behind it, to fully encompass Yuma as it was back in the day. It was sort of desolate, but still beautiful."

"This year we are focusing on the arts in Yuma, because the arts are exploding all over the place in Yuma. We have a lot of really great local artists, we think that's really unique to Yuma and really tells the story of Yuma," said Linda Morgan, Executive Director of Visit Yuma. Watch the artists' meet-up video here

The scenes that are captured in the new coloring book include  Yuma Territorial Prison State Historic Park, Colorado River Crossing Balloon Festival, Imperial Sand Dunes Recreation Area, Yuma Proving Ground, MCAS Yuma, Ocean-to-Ocean Bridge, Castle Park, Telegraph Pass and more. The coloring book appeals to both children and also is a fit for the trend of adults coloring for relaxation. The Shades of Yuma coloring book is available for sale in the gift shop at the Visitor Information Center, 201 N. 4th Ave., or at www.YumanInterest.com.

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Sep
6
2019

Yuma, Ariz. — Yuma’s Territorial Prison has been named the country’s  MOST HAUNTED DESTINATION by USA Today’s 10 Best Readers' Choice Awards.  The announcement was made Friday morning after weeks of online voting and intense competition.  “The prison’s haunted history is fascinating. We are certain the award will attract visitors from all over the world to experience the hauntedness of the establishment,” said Linda Morgan, Executive Director of Visit Yuma.

 

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Aug
27
2019

Yuma, Ariz. —It's just a few, short, seven months until Visit Yuma's annual Rio de Cerveza craft beer festival. Wait, what? ...Seven months until the next Rio de Cerveza? For six years, Yumans have looked forward to the event being held in October. It's been a much-loved part of the line-up in a crowded field of fall events. More than a thousand attendees throng to the event each year for the chance to sample craft beers and play giant lawn games. The date for the next Rio de Cerveza is March 28, 2020.


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The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Linda Morgan at 928-376-0100 (office), email communications@visityuma.com. Thanks for your interest in the Yuma area.

'Anytime' releases:


Around & about - a quick Yuma overview


Brilliant! Yuma wears 'sunniest' label with pride


Last link in river restoration under way


 

Background info:


Fast Facts About YVB


 Fast Facts About Yuma 


Yuma history - narrative


Yuma historic timeline

 

Research and statistics

Yuma Winter Visitors Study 2017-2018

Yuma Winter Visitors Study 2017-2018 Executive Summary



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