Press Releases


Mar
18
2020

DATE:  March 18, 2020
CONTACT: Linda Morgan
PHONE: 928-580-4225
EMAIL: Linda@VisitYuma.com
 

YUMA, Ariz. — Visit Yuma announced the closing of the Visitor Information Center and the Visit Yuma Administrative Offices for the foreseeable future, effective Thursday, March 19. The Visitor Information Center, operated by Visit Yuma, is located at the Colorado  River State Historic Park, which is also closed presently.

"We are closing our Administrative Offices to the public. Out of an abundance of caution to keep our staff healthy, we are rotating staff members' work days to maintain social distancing, and we will not be open for the public to visit our offices. Our staff members will be responding to phone calls and emails regularly to keep our organization running," said Executive Director Linda Morgan. "We are thankful for the support of our members, the City of Yuma, and our community.  We hope that by taking these measures for the coming weeks, that we can do our part to slow the transmission of COVID-19." 

Visit Yuma's board of directors, management and staff urge everyone to stay connected. "Stay engaged and help support local businesses in this difficult time. If visitors and residents want to learn about all Yuma has to offer at this time, we encourage everyone to visit our website, VisitYuma.com, and to stay updated on our Facebook page," said Morgan. 

Visit Yuma provides information about its members through its website, Facebook page, Instagram, and the Visit Yuma App. Get the latest news about restaurants with new take-out options, virtual exercise classes, and wide-open space recreation by going to VisitYuma.com or Visit Yuma's social media channels.

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Mar
18
2020

FOR IMMEDIATE RELEASE
DATE:  March 13, 2020
CONTACT: Linda Morgan
PHONE: 928-580-4225
EMAIL: Linda@VisitYuma.com
 

YUMA, Ariz. —  Rio de Cerveza, Visit Yuma's annual brew fest, has been cancelled. The event was scheduled to take place on March  28 at the Colorado River State Historic Park in Yuma. In light of concerns about Covid-19, as a precaution and to safeguard public health, the brew fest will not take place at this time. In its seventh year, this is the first year the popular brew fest was to be held in the spring, near the Colorado River, after being a fall event previously.

"Our first  priority is the safety and wellbeing of our brew fest fans, the brewers who come in from across the region, our scheduled entertainers and vendors, and our staff," said Executive Director Linda Morgan. "We are thankful for the support of the Yuma community, and we hope that by being cautious, that the effects of this unprecedented pandemic virus will be minimal in our area."

Tickets that have been purchased will be refunded, beginning on Monday, March 16. Ticket holders should allow up to 10 business days for the refund from Universe to be reflected on their credit card statement. Ticket holders do not need to do anything in order to receive a refund. 

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Feb
7
2020

YUMA, Ariz. — Tickets are now on sale for Rio de Cerveza, a brew fest put on by Visit Yuma. The event has changed from an October date to taking place this year on March 28, and for the first time the "Rio" event is being held "on the river," adjacent to the Colorado River at the Colorado River State Historic Park (CRSHP). This year Rio de Cerveza will be from 3:00-7:00 p.m. and tickets can be purchased online at RioDeCerveza.com

This year's theme, Save Water, Drink Beer, is a tongue-in-cheek call to enjoy hoppy brewed beverages, as well as calling to mind being ecologically conscious and protecting our Colorado River water resources. The light tone of the theme is a reflection of the carefree and fun event. "Really, what could be more fun than sampling beers from Phoenix, Flagstaff, Lake Havasu, San Diego and more?" said Visit Yuma's Executive Director, Linda Morgan. "Think about it--fun in the sun on a gorgeous afternoon in March, here in the Sunniest City on Earth. Get a bunch of friends together and come out for a terrific afternoon," she said.

The entertainment line up includes Johnny City Band from Phoenix, and DJ Bobby Mac. Johnny City Band is a party band with hot energy, playing a variety of music. "Come prepared to dance it out," said DJ Bobby Mac. He will be spinning tunes the whole afternoon around Johnny City Band’s sets. Lawn games include Giant Beer Pong, Giant Jenga, corn hole, washoes, ladder toss and Giant Connect Four. Attendees are welcome to bring a lawn chair or blanket to lounge in the sun or listen to the band. There will be free selfie sticks offered, first come first serve,. Special Rio de Cerveza t-shirts featuring the Save Water, Drink Beer logo will be for sale for $20. Tank tops are also available to purchase for $25.

Tickets are $40 if purchased in advance for General Admittance, and only $35 for members of the military. VIP tickets are $75 in advance, or $70 for military members. On the day of the event, General Admittance tickets are $45/$40 and VIP tickets are $80/$75. Each admittance includes tickets for 24 sample pours, and each attendee is given a commemorative mug for sampling. VIP guests get early entry at 2 p.m. VIP guests are treated to a reception tent with comfortable seating and complimentary catered food, as well as a Rio de Cerveza Brew Fest t-shirt. For General Admittance ticket-holders, several stands will offer foods for purchase.

Designated Drivers are rewarded for their good deeds. VIP Designated Driver tickets include early event entry at 2 p.m., a commemorative Rio de Cerveza Brew Fest T-shirt, access to the VIP lounge area and food, and unlimited soda and water. General Admission Designated Driver tickets include event entry at 3 p.m. and unlimited soda and water.

Transportation from Marine Corps Air Station and back is offered at no charge on YCAT. There is no charge for parking at Rio de Cerveza. At the event, alternative transportation is available and encouraged to prevent drinking and driving.

A portion of the proceeds benefit the Yuma Veterans Fund of the Arizona Community Foundation of Yuma.

The popular event was moved from fall to spring, from an evening event to an afternoon fest, and to the CRHSP location. Taking an event named "Rio de Cerveza" to the river was a natural move, with the Colorado River next to the state park. Also, the grassy lawns of the CRSHP make a comfortable venue for brew fest goers to enjoy live music and lawn games. Moving the date to spring allows more craft brewers and beer producers to take part, as opposed to an October date, when many brewers and beer distributors were becoming more "tapped out" with commitments for Oktoberfests and other "beery" events. This year, the number of types of beer offered is expected to top more than 80 brews. The new date also gives craft beer aficionados an opportunity to enjoy more beer tastings, in a season that is not as crowded with other beer fests. And since the brew fest is being held from 3-7 p.m., it allows Rio de Cerveza attendees to easily move downtown to have dinner and continue the fun.

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The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Linda Morgan at 928-376-0100 (office), email communications@visityuma.com. Thanks for your interest in the Yuma area.

'Anytime' releases:


Around & about - a quick Yuma overview


Brilliant! Yuma wears 'sunniest' label with pride


Last link in river restoration under way


 

Background info:


Fast Facts About YVB


 Fast Facts About Yuma 


Yuma history - narrative


Yuma historic timeline

 

Research and statistics

Yuma Winter Visitors Study 2017-2018

Yuma Winter Visitors Study 2017-2018 Executive Summary



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