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Existing in its present form since 1992, Visit Yuma is a nonprofit corporation that is tax-exempt under section 501(c)(6) of the federal tax code; it is not a charitable agency and contributions to Visit Yuma are not tax-exempt, but business membership dues are a deductible business expense. Visit Yuma has nearly 400 members and 10 year-round employees, and is governed by a volunteer board of directors.

Visit Yuma activities are supported in part by a two percent hospitality tax collected by the City of Yuma.

Visit Yuma markets the Yuma area and its attractions within the travel and tourism industry and to the general public. Visit Yuma annually distributes more than 60,000 copies of its visitor guide, which also can be downloaded or browsed on this site (go to home page, scroll down).

Visit Yuma uses the egret in its logo because these magnificent birds have long made their home along the Colorado River. Look for our signature bird near the water: even amateurs will find their snowy plumage and regal carriage easy to spot -and hard to forget.