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The Importance of a Positive Customer Experience
Published on Sep 19, 2016

Yuma's peak tourism season is right around the corner and Yuma 101 provides area businesses with the tools to help meet customers' needs for friendly service while being knowledgeable about the area and encouraging travelers to keep coming back. Guest speaker Liz M. Lopez provides a look at what she will be presenting at this year's Fall Session on October 25 at Yuma Civic Center.

We live in the era of customer reviews. Travelers, diners, and shoppers look at online reviews before making decisions on where to vacation, stay, eat, and shop. These days, creating a positive customer experience can make the difference between a business that thrives and a business that struggles.

Great customer experiences are created with intention. It’s about deliberately creating a service plan that is positive before, during, and after the sale. You want clients that are so thrilled that they keep coming back for more and they enthusiastically refer other customers to you.

This presentation will show you how having a customer service strategy that consistently creates a positive customer experience can:

  • Make your place of business more popular and profitable
  • Increase positive reviews and referrals
  • Result in higher income or tips
  • Make your job a lot more pleasant
  • Create habits of excellence that boost your career success

Part of creating great customer experience is knowledge. In the hospitality industry being able to confidently answer questions about things to do and places to visit makes you a valuable resource to customers. Join us for a fun, interactive presentation and learn how creating a positive customer experience can also create a great career experience for you.


 For more information and to enroll in the Yuma 101 Fall Session, click here.



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