DATE: Mar. 22, 2021

CONTACT: Linda Morgan

OFFICE PHONE: 928-783-0071

DIRECT PHONE: 928-318-6523



YUMA, ARIZ. – The Visit Yuma Board of Directors announce the retirement of Linda Morgan, Executive Director of Visit Yuma, effective July 30, 2021.

Morgan has led the nonprofit since January 2012. Prior to that she worked as the Business Services Officer for Yuma Private Industry Council and spent many years in leadership positions in the transportation industry. She said, “it is with mixed feelings that I make this decision, but the timing feels right, and I look forward to the future.”

“I have loved this job and this organization for nearly 10 years. I am excited for what is next for Visit Yuma and look forward to new ideas and programs that come with new leadership. I will continue to be a strong advocate for Yuma and its tourism industry,” she said.

The Board of Directors for Visit Yuma are grateful for the time it has available to decide how to move the organization forward through strategic planning and a nationwide search for Morgan’s successor. Louis Scott, Visit Yuma’s Board Chair, said, “Linda has brought Visit Yuma and tourism in Yuma to a new level. Her dedication and commitment will be greatly missed. The entire Visit Yuma Board is grateful for the events and programs Linda organized during her tenure. Her attention to the details of the mission is evident in everything she has done. The Board and I wish her well in her next endeavors.”

Under Morgan’s leadership, the organization has grown its Agritourism program to include the wildly successful Date Night dinners and the fun and creative Iceberg Drop on New Year’s Eve, both of which have garnered worldwide recognition for Yuma. In addition, the Ag to Art Markets, Sunset on the Ranch dinners and expanded Field to Feast Tours continue to be crowd pleasers.

Morgan also brought military tourism by providing tours at both Yuma bases, Yuma Proving Ground (YPG) and Marine Corps Air Station Yuma (MCAS Yuma), to the organization. These tours have become a great source of education and enjoyment.

Morgan shared that she would continue in her role as an adjunct professor in the Business College at Northern Arizona University. Some of Morgan’s other community roles include being a founding member of Yuma 50 and continuing as its Treasurer; she is the Second Vice-Chair on the Board for Yuma County Airport Authority; she is on the statewide Governor’s Tourism Advisory Council; and sits on the Board for Arizona Lodging and Tourism Association.

Morgan is excited to take some time to enjoy her family, especially her two-year old twin granddaughters, and relax before deciding on any new opportunities.

Please follow Visit Yuma on social media regarding the search for this great opportunity to be the next Executive Director as well as learn about all the great things happening in Yuma. Visit Yuma’s Board and Staff look forward to building on the past accomplishments to promote Yuma as a year-round destination and expect the transition to be a positive experience for all.