Press Releases


May
3
2019

Travel and tourism bring jobs, economic development, and health and wellness to the Yuma community

YUMA, ARIZONA - Deputy Mayor Knight will proclaim May 5-11, 2019, as National Travel and Tourism Week in Yuma, at the City Council meeting held on Wednesday, May 8th. Observance of the week will include special promotions by Visit Yuma including social media videos and a Sunbelievable photo contest. 

Leisure travel accounts for more than three-quarters of all trips taken in the U.S., spurring countless benefits to travelers' health and wellness, creativity, cultural awareness, education, happiness, productivity and relationships. The social media campaign will highlight ways in which Yuma businesses and citizens are positively impacted by tourism and travel to Yuma.

According to Sarah Shields with the U.S. Travel Association, "The average employee takes 17 days of vacation a year, but less than half of that time is used for travel. And Americans want to travel—84% say they haven’t seen enough of their own country."

Shields added, "A road trip or a weekend at the beach not only scratches the travel itch, but studies show that time away can be hugely beneficial to our mental and physical health: 61% of avid travelers are happy with their physical health and well-being, compared to just 39% of those who do not use their vacation time to travel."


Nationally, travelers' spending directly generates tax revenues of $3.4 billion for federal, state and local governments, funds used to support essential services and programs.

Travel supported 15.7 million jobs in 2018 across all U.S. industries--that's 1 in 10 American jobs, making travel the seventh largest employer in the private sector. According to the Arizona Office of Tourism, travel is also among the largest private-sector employers in Arizona, supporting 187,000 jobs in 2017.

Travel to and within Yuma County resulted in nearly $635 million direct travel spending in 2017, supported 6,400 jobs and generated more than $50 million in state and local tax revenues. "Visit Yuma celebrates tourism every day, but we welcome the opportunity to showcase the numerous benefits of travel and tourism," said Linda Morgan, Executive Director of Visit Yuma.

CONTACT: Karen Harris
Marketing Specialist, Visit Yuma
karen@visityuma.com

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Mar
5
2019

Yuma, Arizona - Planning the perfect day in Yuma just got easier! Visit Yuma is very proud to launch the VISIT YUMA APP designed by Visit Widget, this tool provides a new way to explore what the city has to offer, including upcoming events, popular restaurants, area hot spots, shopping, and points of interest.

“We recognize that mobile technology and digital channels are the future of tourism, we are clearly seeing the trend as 51% of our website visits come from mobile devices,” says Linda Morgan, Visit Yuma Executive Director. “The Visit Yuma App is integrated with our website's information,  it is designed to help visitors plan and build their Yuma itinerary and even useful for locals so they can get updates with the latest happenings in the area.

The new app’s capabilities include the MY PLAN tab where user’s selected interests will be available for their itinerary or route, an EVENTS tab for the calendar of Yuma events, ATTRACTIONS page for Yuma’s tourism-related areas, EAT & SLEEP for Yuma’s hotels, bars and restaurants,  a SOCIAL FEED to get a glance on Visit Yuma’s social media pages, and TOURS page for suggested self-guided tours in the area.

The app can help you get organized and maximize your vacation or visit in Yuma. Sharing what you love about Yuma is also possible; simply send your plan to your family and friends through email, text and social media.

Download the app for your iPhone or Android and take your plan with you.

Visit Yuma markets the Yuma area within the travel and tourism industry and to the general public. Yuma's population nearly doubles in the winter months, thanks to more than 23,000 spots in RV parks and resorts. The community also offers nearly 4,300 hotel rooms, conference and meeting facilities, and three casinos. Recognized by Guinness World Records as the world's sunniest spot, Yuma offered free meals to hotel guests "every day the sun doesn't shine" from Aug. 1, 2011 until July 31, 2012 as part of Arizona's Centennial celebration. Yuma's final score? Sunshine 365, Gloom 0.

 

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Jan
16
2019

YUMA, ARIZONA – The Colorado River State Historic Park is hosting our 10th annual Civil War Days reenactment weekend on Jan. 26-27, 2019, at the historic Yuma Quartermaster Depot, 201 N. 4th Avenue.

This year’s event features new appearances by Mrs. Mary Todd Lincoln, wife of President Abraham Lincoln, and Mrs. Julia Grant, wife of Lincoln’s top general Ulysses S. Grant.  Despite their husbands’ close association, Mrs. Lincoln and Mrs. Grant became social rivals, as will be reflected in their reenactment performances.

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Dec
14
2018

Award winners for the 2018 Dorothy Young Memorial Electric Light Parade have been announced by Visit Yuma, which organizes the popular annual event. The parade was held December 8 and themed “Celebrating Yuma Agriculture.”

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Oct
1
2018

Uniquely Yuman Tour Tickets on Sale Tuesday
New options available for Visit Yuma's 2018-2019 season
 
YUMA, ARIZ. — Tickets go on sale Tuesday, October 2 at 9 a.m. MST
for Visit Yuma’s 2018 – 2019 specialty tours and dining experiences.  Visitors and locals alike can experience Yuma’s gorgeous vistas, exquisite tastes, and behind-the-scenes insights through these guided tour and dining opportunities.

All tours include a meal, and tickets will be available for purchase, along with more information, at VisitYuma.com by clicking on the “Specialty Tours” button, at the Visitor Information Center, 201 N. 4th Ave., and by phone at 800-293-0071 or 928-783-0071.

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The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Linda Morgan at 928-376-0100 (office), email communications@visityuma.com. Thanks for your interest in the Yuma area.

'Anytime' releases:


Around & about - a quick Yuma overview


Brilliant! Yuma wears 'sunniest' label with pride


Last link in river restoration under way


 

Background info:


Fast Facts About YVB


 Fast Facts About Yuma 


Yuma history - narrative


Yuma historic timeline

 

Research and statistics

Yuma Winter Visitors Study 2017-2018

Yuma Winter Visitors Study 2017-2018 Executive Summary



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