Press Releases


Jun
18
2019

Yuma, Arizona - Visit Yuma has announced the selection of Marlene Castillo as its new Membership Manager.  

“Marlene brings a wealth of experience and talent to Visit Yuma, and we think our members will gain from her expertise," says Linda Morgan, the Executive Director of Visit Yuma. “Helping members use the numerous member benefits we offer, and finding the best advertising solutions for target markets in our drive market, national and international reach is all part of a day's work for Marlene. She is savvy at understanding digital advertising placement, which is critically important as we direct more of our efforts to targeted online campaigns. Also, she can advise members about how our print pieces, such as the annual Visitor Guide and maps, and our event sponsorships, will put our members' businesses at the forefront of what visitors see as they plan their trips or are in-market for a stay in Yuma.

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May
8
2019

Yuma, Arizona - Visit Yuma has announced the selection of Karen Harris and Jennifer McDonald as its new Marketing Specialists.  

“Jennifer and Karen both bring a wealth of experience and talent to Visit Yuma”, says Linda Morgan, the Executive Director of Visit Yuma. “Both have strong prior connections to Yuma but have recently returned. We are excited about the places we will go with Karen and Jennifer on our team.”

Harris will head up strategy and content creation, while McDonald will be in charge of creative content and communications. They join Gillian Wilkins, who has been with Visit Yuma's marketing team for more than a year. Wilkins will continue to focus on social and electronic media. Both Harris and McDonald recently moved to Yuma, but both have past roots in the city. McDonald's husband is a Marine who was stationed at MCAS Yuma in 2018 after seven years away. Harris and her partner became year-round residents after being winter visitors to Yuma for five years.

Harris previously served 12 years as a board member of the Mat-Su (Alaska) Convention & Visitors Bureau, as well as owning Alaska Garden Gate B&B in Palmer, Alaska, for 16 years. Her background in communications and publishing reaches back to former jobs at Minneapolis magazines and newspapers. Her strong points include web analytics and strategic communications. McDonald is a longtime television journalist with experience in both large and small markets in the Western US.  Her first on-air job as at KSWT-TV, in Yuma. 

Both new additions started in the last week at Visit Yuma. "We hope to take our communications with our members, with our community and with other stakeholders and partners to a new level," said Morgan. "The fresh voices bring synergy and collaboration on this focused and creative team."

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May
3
2019

Visit Yuma celebrates US Travel Association's Travel Matters week, May 5-11 

YUMA, ARIZONA - Visit Yuma will be highlighting the benefits of travel through interviews, blogs, and social media posts during the week. Each day, new reasons why travel and tourism benefit our community will be explored through the eyes of those in tourism in Yuma as well as everyday citizens who depend on travel to stay close to family or who see the benefits of tourism. Visit Yuma's Facebook page, as well as postings on Twitter, Instagram and Linked In, will host these interviews and outlooks on travel and tourism.

On Sunday, how travel matters to the economy will be discussed by Shawn Chapman at Sonoran Bikes. Monday, David Negron at the Colorado River State Historical Park talks about how new experiences for a traveler can enrich their lives. Travel is a strong driver of employment in our community, and on Tuesday, Gell Lemmon at Candlewood Suites shares how local employees gain skills and good pay through tourism jobs. Keeping America Connected is the theme for Wednesday, where travelers and  Gen Grosse at Yuma International Airport share their outlooks.  Health and wellness is positively impacted through fresh air, exercise, recreation and fun, of which Yuma offers in abundance. On Thursday, owner Jennifer Herrera at Get Air gives a tour of the newest place in town to get fit. Friday, hometown pride is evident through the great murals around Yuma. Saturday, the series wraps up with a blog by military spouse Samantha Smith, about why travel matters to families.

The "Sunbelievable" photo contest starts on May 5th. Visit Yuma will share locals and visitors' best photos through Instagram. Anyone can submit their best photos of Yuma, with one entry per day by tagging @visityuma on Instagram. The contest closes on May 10th, with winners announced on May 13th. Gift cards from local businesses will be awarded to the top winners, in celebration of all that is picturesque and special about Yuma!

 
CONTACT: Karen Harris
Marketing Specialist, Visit Yuma
karen@visityuma.com

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May
3
2019

Travel and tourism bring jobs, economic development, and health and wellness to the Yuma community

YUMA, ARIZONA - Deputy Mayor Knight will proclaim May 5-11, 2019, as National Travel and Tourism Week in Yuma, at the City Council meeting held on Wednesday, May 8th. Observance of the week will include special promotions by Visit Yuma including social media videos and a Sunbelievable photo contest. 

Leisure travel accounts for more than three-quarters of all trips taken in the U.S., spurring countless benefits to travelers' health and wellness, creativity, cultural awareness, education, happiness, productivity and relationships. The social media campaign will highlight ways in which Yuma businesses and citizens are positively impacted by tourism and travel to Yuma.

According to Sarah Shields with the U.S. Travel Association, "The average employee takes 17 days of vacation a year, but less than half of that time is used for travel. And Americans want to travel—84% say they haven’t seen enough of their own country."

Shields added, "A road trip or a weekend at the beach not only scratches the travel itch, but studies show that time away can be hugely beneficial to our mental and physical health: 61% of avid travelers are happy with their physical health and well-being, compared to just 39% of those who do not use their vacation time to travel."


Nationally, travelers' spending directly generates tax revenues of $3.4 billion for federal, state and local governments, funds used to support essential services and programs.

Travel supported 15.7 million jobs in 2018 across all U.S. industries--that's 1 in 10 American jobs, making travel the seventh largest employer in the private sector. According to the Arizona Office of Tourism, travel is also among the largest private-sector employers in Arizona, supporting 187,000 jobs in 2017.

Travel to and within Yuma County resulted in nearly $635 million direct travel spending in 2017, supported 6,400 jobs and generated more than $50 million in state and local tax revenues. "Visit Yuma celebrates tourism every day, but we welcome the opportunity to showcase the numerous benefits of travel and tourism," said Linda Morgan, Executive Director of Visit Yuma.

CONTACT: Karen Harris
Marketing Specialist, Visit Yuma
karen@visityuma.com

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Mar
5
2019

Yuma, Arizona - Planning the perfect day in Yuma just got easier! Visit Yuma is very proud to launch the VISIT YUMA APP designed by Visit Widget, this tool provides a new way to explore what the city has to offer, including upcoming events, popular restaurants, area hot spots, shopping, and points of interest.

“We recognize that mobile technology and digital channels are the future of tourism, we are clearly seeing the trend as 51% of our website visits come from mobile devices,” says Linda Morgan, Visit Yuma Executive Director. “The Visit Yuma App is integrated with our website's information,  it is designed to help visitors plan and build their Yuma itinerary and even useful for locals so they can get updates with the latest happenings in the area.

The new app’s capabilities include the MY PLAN tab where user’s selected interests will be available for their itinerary or route, an EVENTS tab for the calendar of Yuma events, ATTRACTIONS page for Yuma’s tourism-related areas, EAT & SLEEP for Yuma’s hotels, bars and restaurants,  a SOCIAL FEED to get a glance on Visit Yuma’s social media pages, and TOURS page for suggested self-guided tours in the area.

The app can help you get organized and maximize your vacation or visit in Yuma. Sharing what you love about Yuma is also possible; simply send your plan to your family and friends through email, text and social media.

Download the app for your iPhone or Android and take your plan with you.

Visit Yuma markets the Yuma area within the travel and tourism industry and to the general public. Yuma's population nearly doubles in the winter months, thanks to more than 23,000 spots in RV parks and resorts. The community also offers nearly 4,300 hotel rooms, conference and meeting facilities, and three casinos. Recognized by Guinness World Records as the world's sunniest spot, Yuma offered free meals to hotel guests "every day the sun doesn't shine" from Aug. 1, 2011 until July 31, 2012 as part of Arizona's Centennial celebration. Yuma's final score? Sunshine 365, Gloom 0.

 

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The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Visit Yuma team can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Linda Morgan at 928-376-0100 (office), email communications@visityuma.com. Thanks for your interest in the Yuma area.

'Anytime' releases:


Around & about - a quick Yuma overview


Brilliant! Yuma wears 'sunniest' label with pride


Last link in river restoration under way


 

Background info:


Fast Facts About YVB


 Fast Facts About Yuma 


Yuma history - narrative


Yuma historic timeline

 

Research and statistics

Yuma Winter Visitors Study 2017-2018

Yuma Winter Visitors Study 2017-2018 Executive Summary



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