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Jul
21
2011
YVB seeks Yuma's best to showcase at centennial celebrations

YUMA, ARIZONA - Arizona is gearing up for a big birthday this year - and Yuma Visitors Bureau is calling on area residents and fans to help Yuma look its dress-up best for the parties.

As part of the state's centennial celebrations, three "Arizona Best Fests" are set for former territorial capitals - Prescott in September, Tucson in November and Phoenix in February - and YVB will host a "pavilion" showcasing Yuma at each one.


To help in the planning, YVB is seeking inspiration from "crazy proud" Yumans, visitors and fans about how to best present the community to the rest of the state.


"We need your fire and passion for this community to help show Arizona and the world why we're proud to call Yuma home," said Kristan Sheppeard, YVB's director of agritourism, marketing and sales. "
We're asking people to share their talents, their ideas and their visions to really make our pavilion come alive with the spirit of Yuma."

And that could include just about anything, Sheppeard said, from your own list of can't-miss Yuma faves to sponsoring appearances by your favorite mariachi band to contributing bright ideas - or dollars to help make other bright ideas a reality.

"This is such a unique opportunity, we really want to open it up to everybody and anything," Sheppeard said. "Some of my Yuma favorites are
lush green fields, colorful sunsets and the Colorado River, but those aren't necessarily easy to take on the road - and I really want to hear from the whole community about what says 'home' to them.

"Because these Centennial festivals will draw visitors from all over the world and the state, we want to rock 'em with what's special and unique to Yuma," Sheppeard added. "What better chance to roll out the welcome mat - and convince everyone that they're missing something special if they've never been here?"

Folks with Best Fest ideas or inspirations can call or email Sheppeard at the Visitors Bureau (928-376-0100, kristan@visityuma.com) - there's no brainstorming session or planning committee in the works at this time.

But there is some urgency to give your input, with an August 1 registration deadline for the Prescott fest just around the corner.

"I know it's hot, but put on your thinking caps anyway," Sheppeard said. "We can't wait to hear your great ideas as to how to best present Yuma's best at these Fests."

Yuma Visitors Bureau markets the Yuma area within the travel and tourism industry and to the general public. Direct travel spending in Yuma County totaled more than $566 million in 2010, supported nearly 5,800 jobs and generated $36.3 million in state and local tax revenues.

A longtime favorite with sun-seeking snowbirds, Yuma's population nearly doubles in the winter months, thanks to more than 23,000 spots in RV parks and resorts. The community also offers nearly 4,000 hotel rooms, conference and meeting facilities, and three casinos. For more details about Yuma's year-round attractions, special events - and the rarely "cloudy with a chance of tacos" forecast* - visit www.visityuma.com or call 800-293-0071.

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 * Yuma hotel guests will eat free every day the sun doesn't shine from Aug. 1, 2011 until July 31, 2012! For more information on our Centennial "free board" promotion, call us.

 

Contact Information:
Kristan Sheppeard, 928-376-0100 (office), (928)246-9108 (cell), kristan@visityuma.com

Visitor Information Center: 1-800-293-0071

The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Media Relations Specialist Ann Walker can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Ann Walker at 928-376-0100 (office), 928-210-9044 (cell) or email ann@visityuma.com. Thanks for your interest in the Yuma area.

'Anytime' releases:


Around & about - a quick Yuma overview


Brilliant! Yuma wears 'sunniest' label with pride


Last link in river restoration under way


 

Background info:


Fast Facts About YVB


 Fast Facts About Yuma 


Yuma history - narrative


Yuma historic timeline



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