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FOR IMMEDIATE RELEASE - JULY 26, 2016
CONTACT: LINDA MORGAN
Yuma Lettuce Days Removed from 2017 Event Calendar
Visitor Bureau seeks sustainability for annual ag "feastival"
Yuma, Ariz. — For the first time in recent years, Yuma Lettuce Days will not be on the schedule of events for Yuma Ag Week in 2017.
"Upon careful consideration, it has been determined that the annual festival requires further research and evaluation to identify how Yuma Lettuce Days fits our mission and, perhaps, develop ways to make the event more sustainable," reads a statement from Linda Morgan, YVB Executive Director.
This year (February 27 and 28), Lettuce Days celebrated its 18th year of all-things Yuma agriculture and the culinary arts with produce for the picking, farm tours, food and art vendors, equipment displays, entertainment, and educational activities for all ages.
In only its second year at the University of Arizona's Yuma Agricultural Center, Yuma Lettuce Days welcomed celebrity guest chef Michael Cairns from the Omni Scottsdale Resort & Spa at Montelucia for an interactive discussion about farm fresh foods and cooking demonstrations on a fully-stocked, mobile kitchen stage. And, for first the time in Lettuce Days history, ¡Salúd! to the Field Workers shared a look into the lives of laborers through firsthand storytelling and multimedia presentations.
"Moving forward with our program into 2017, YVB remains committed to spotlighting Yuma’s agricultural and culinary heritage through our various agritourism offerings and dining experiences," continues Morgan's statement. "We are excited for what is planned and we are confident in the ability of those activities to attract visitors to Yuma from all over the world."
With a mission to promote Yuma as a destination site by spreading the word about the rich diversity of the area and its history, YVB looks to use its resources to better fulfill those responsibilities and, in turn, increase year-round tourism in Yuma.
For the latest on events and tours hosted by YVB and other area organizations, Yuma residents and visitors are encouraged to go online to VisitYuma.com or stop by the Visitor Information Center at 201 N. Fourth Ave.
YVB welcomes all feedback concerning its decision to cancel Yuma Lettuce Days in 2017. To submit input, email Communications@VisitYuma.com, call 928-376-0100, or send mail to 180 W. First St., Suite D; Yuma, Arizona 85364.
The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.
Media Relations Specialist Ann Walker can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment. We pride ourselves on always going "above and beyond."
You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.
YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.
For more information, contact Ann Walker at 928-376-0100 (office), 928-210-9044 (cell) or email firstname.lastname@example.org. Thanks for your interest in the Yuma area.