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Sep
9
2010
Visitors Bureau aims to grow tourism product with Agri-Experience Grants

YUMA, ARIZONA – Are you outstanding in your field? Do you have an authentic Yuma agricultural experience you'd like to share with visitors? Then you might be interested in a new grant program the Yuma Visitors Bureau announced this week.

YVB is offering matching funds grants at three levels, $2,500, $5,000 and $10,000, to encourage Yumans to create "agriculturally inspired" experiences they can share with visitors. All grants will require a dollar-for-dollar cash match from the grantee. YVB is looking for experiences that are hands-on and interactive, and are able to accommodate or service groups of up to 50 people. The more exciting and interesting the experience, the more likely it will be successful. A few examples of experiences that might qualify for grant assistance include: • A cooking class using locally grown ingredients • A "u pick" field where guests could pick a variety of crops, with an educational component such as an oral presentation, or recipes for the foods harvested • An opportunity to "shadow a farmer" for a day • A tour of a plant, warehouse or other facility to showcase technology, equipment and/or implementation • A bed and breakfast on or near a working farm • "With our thriving agriculture industry, Yuma is a natural place to grow agritourism," said Kristan Sheppeard, YVB agritourism coordinator. "An average motorcoach tour group spends anywhere from $5,000 to $11,000 per day in a community. The longer we can keep a group here, the better for our economy." "Adding agritourism experiences enhances our ability to sell our destination and encourage multiple-night stays," Sheppeard added. "This kind of niche tourism -- along with geotourism, culinary tourism and ecotourism -- is considered a promising sector for growth in the travel industry." Grant proposals must demonstrate a well-prepared plan of action. Markets for the product must have been researched and revenues and expenses must be projected. New and innovative plans for marketing products must also be evident. A sound business plan must show potential profits from the agritourism venture. Applications are available now at Yuma Visitors Bureau and are due Oct. 1. Yuma Visitors Bureau Markets the Yuma area within the travel and tourism industry and to the general public. The nonprofit is funded in part by City of Yuma hospitality tax revenues. Direct travel spending in Yuma County totaled more than $577 million in 2009 and supported nearly 6,000 jobs. Travel spending in the county also generated more than $36 million in state and local taxes. CONTACT: Ann Walker, YVB Media Relations specialist: 928-376-0100 (office), 928-210-9044 (cell), or email ann@visityuma.com Visitor Information Center: 1-800-293-0071

The Yuma Visitors Bureau is always happy to assist members of print, digital and broadcast media, either on assignment or pitching an idea with a Yuma angle.

Media Relations Specialist Ann Walker can suggest itineraries and facilitate visits, or provide you with the inspired details to help nail down an assignment.  We pride ourselves on always going "above and beyond."

You can download background and "anytime" materials below; dated press releases appear "most recent first" at left. Call or email us for photos and B-roll video.

YVB periodically hosts group and individual press trips, and is glad to partner with other Arizona or California DMOs to coordinate a visit to several regions.

For more information, contact Ann Walker at 928-376-0100 (office), 928-210-9044 (cell) or email ann@visityuma.com. Thanks for your interest in the Yuma area.

'Anytime' releases:


Around & about - a quick Yuma overview


Brilliant! Yuma wears 'sunniest' label with pride


Last link in river restoration under way


 

Background info:


Fast Facts About YVB


 Fast Facts About Yuma 


Yuma history - narrative


Yuma historic timeline



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